Unrenewed Cruelty-free Certification: what happens when a brand suddenly loses the Leaping Bunny Standard
Yes, it happens. Unfortunately, more often than you think.
So let's start this post by facing the harsh truth right away: certified cruelty-free companies do not always stay as such and they can suddenly lose their certification becoming non-cruelty-free, therefore moving to the dark side of things.
Over-dramatic? Let's explain what happens when a certified brand suddenly loses its golden cruelty-free certification, explore all the reasons why this might happen together and, more importantly, let's talk about what the Realness of Beauty Team does when this happens to be one of our offered brand.
The Purpose of the strict cruelty-free standards
One of the reason why you should always shop beauty products certified by only a few CF organizations it's in their standards.
The Leaping Bunny certification is currently the most reliable and trustworthy among them all, taking into consideration so many tricky aspects of the different international legislations and requiring brands, not only to apply a fixed cut-off date, without which animal testings could literally go on and about indefinitely, but also to renew their certification every year, not to mention they also require mandatory audits.
In their annual renewal process, it might happen that a brand, previously certified, get's caught not being compliant anymore.
What we do about it
Part of our revolutionary beauty shopping experience is making sure that the brands we offer are truly cruelty-free, and of course this is not the case if they do not hold a reliable, strict certification anymore.
We constantly check on the brands we offer to make sure they stay certified, but if they suddenly lose their CF standard, it's obvious that we must just say goodbye.
These brands will be permanently removed from our collection and will not get back to it unless we prove them to be certified again. In these cases, we move our left inventory to our ethical Outlet, where you can purchase products with WOW prices while still enjoying 100% vegan & cruelty-free beauty.
That is because all products offered in the outlet from a brand that might have lost its CF standard were purchased by us when the brand was still cruelty-free certified, so that no animal testing will ever be supported even indirectly.
By making sure these products still get to be used up we ensure nothing gets wasted. Who needs products thrown up unused? Certainly not us, nor the environment, nor the animals.
So what are you waiting for? Go enjoy our Outlet selection and grab your discounted ethical beauty products fast, while they are still available.